Chowky 見到…facebook yoy % 升了700%…看來真是多了很多人花時間在facebook。
不過，是否能夠convert 人流=> 現金流，就要看看facebook 近來的改變是怎樣，近來亦有人入股facebook，看來facebook 改變的進度會比想像中快。
Top 10 Social Networking and Blog Sites Ranked by Total Minutes for April 2009 and Their Year-over-Year Percent Growth (U.S., Home and Work)
| RANK | Site | Apr-08 Total Minutes (000) | Apr-09 Total Minutes (000) | Year-over-Year % Growth |
|---|---|---|---|---|
| 1 | 1,735,698 | 13,872,640 | 699 | |
| 2 | Myspace.com | 7,254,645 | 4,973,919 | -31 |
| 3 | Blogger | 448,710 | 582,683 | 30 |
| 4 | Tagged.com | 29,858 | 327,871 | 998 |
| 5 | Twitter.com | 7,865 | 299,836 | 3712 |
| 6 | MyYearbook | 131,105 | 268,565 | 105 |
| 7 | LiveJournal | 54,671 | 204,121 | 273 |
| 8 | 119,636 | 202,407 | 69 | |
| 9 | SlashKey | N/A | 187,687 | N/A |
| 10 | Gaia Online | 173,115 | 143,909 | -17 |
| source: The Nielsen Company | ||||
While the popular consensus is that Facebook has become the top dog in the social networking space-April was the fourth month in a row that Facebook held the top spot in both unique visitors and total minutes-Myspace has been winning in one arena: online video. With 120.8 million video streams, Myspace.com was the No. 1 social networking destination when ranked by streams and total minutes spent viewing video. Myspace visitors spent 384 million minutes viewing video on the site, with an average of 38.8 minutes per viewer. In comparison, Facebook visitors spent only 113.5 million minutes viewing video in April, with an average of 11.2 minutes per video viewer.
這個方面的調查，有點奇怪，chowky 完全feel 不到facebook 有video streams的出現。
那麼，究竟為什麼要這樣比較呢?
Myspace Visitors Love Videos–Make it No. 1 Social Networking Site when Ranked by Video Streams
Unique Audience Composition Index by Age Group for Facebook and Myspace.com in April 2009 (U.S., Home and Work)
| Demographic Group | Facebook Composition Index | Myspace.com Composition Index |
|---|---|---|
| 2 – 11 | 46 | 43 |
| 12 – 17 | 95 | 134 |
| 18 – 24 | 106 | 143 |
| 25 – 34 | 127 | 133 |
| 35 – 49 | 123 | 119 |
| 55 – 64 | 86 | 63 |
| 65+ | 59 | 42 |
| source: The Nielsen Company | ||
當然，這只表表u.s. 方面的數據。香港的情況應該完全不同，更不能代表中國。
同塲加映: Composition Index 是什麼?
一個數值用來比較relative to internet 的users within the country specified.
基值是100，例如chowky 想找找lab.chowky.com男性讀者的composition index. 如果是~200，代表比普通的website 大兩倍機會找到男性讀者。
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