Apple 這招「肥水不留別人田」的做法當然引來不少批評，而且，之後apple 出了公開信表明不加入flash的原因，而 adobe 就當然再出公開信反擊，搞到事件升級 （當然這是肯定會發生）。近日又有更新～

《華爾街日報》引述消息稱，美國負責調查反壟斷的聯邦貿易委員會（FTC） 及司法部，正準備就蘋果限制iPhone及iPad應用程式開發，展開初步調查，研究有關限制是否有違流動器材的競爭。蘋果最近修改條款，要求為 iPhone開發應用程式的供應商，一定要使用蘋果的工具，亦禁止程式將iPhone的技術資料傳給第三者，有關更改引來開發商及網絡廣告商不滿，引起 FTC注意。

蘋果iPhone不支援Adobe的Flash，而修例後軟件開發商亦不能用Adobe的軟件，蘋果跟Adobe最近便就此展開罵戰。彭博通訊社稱，FTC是因接獲Adobe投訴而研究事件。

華爾街日報

Source: http://hotjetso.com/viewthread.php?tid=6948

所以現在的cs5 當然就沒有先前的吸引力，即使買了flash cs5，都只是，「有得睇無得食」。

不過cs4 和cs5 在fonts 上都加入了不少fonts

• Adobe Arabic (4 fonts)
• Adobe Hebrew (4 fonts)
• Adobe Fan Heiti Std (1 font, “Bold” weight)
• Adobe Gothic Std (1 font, “Bold” weight)
• Ryo Display PlusN (5 fonts)
• Kozuka Gothic Pr6N (6 fonts)
• Kozuka Mincho Pr6N (6 fonts)

註： Adobe Fan Heiti Std 是繁體的字型
Adobe Gothic Std 就是韓文的字型.

chowky 對於日文字型當然不懂呢，而且是adobe 自己所造的～大家可以參考adobe 的介紹 http://blogs.adobe.com/CCJKType/2008/10/what_is_special_about_the_pr6n_1.html#ZHS

The Pr6N versions of Kozuka Gothic and Kozuka Mincho support the entire Adobe-Japan1-6 glyph set, are IVS-enabled, and are JIS2004-savvy.

以下的cs4 font 就不會在cs5 出現

• Bell Gothic Std Black
• Bell Gothic Std Bold
• Eccentric Std

Source: http://blogs.adobe.com/typblography/2010/04/useful_details.html

下星期一，就打算發佈 cs5 出來，想不到蘋果會在3日前出招，修改agreement。一招就玩殘了adobe 了。

creative suite 是adobe 的主力產品，是她主要的收入來源。

Apple announced their new iPhone OS4 and made a few minor changes to their terms of services (TOS):

3.3.1 — Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs.

was changed to:

3.3.1 — Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited).

chowky 雖然都是有用iphone mac 機，但這次的做法實在太不當。 先不論應否讓flash compile to iphone。 當adobe 提出這個方案的時候，就應該要表態，chowk 不相信 adobe 在公佈這個方案之前沒有先問問apple。

現在情況是，當adobe 投入了很大的資源去開發這個feature，現在改了terms，對adobe 來說一定會有問題，雖然adobe都是很有錢的呢～。不過flash cs5 的核心feature 就是compile to iphone ，所以sales 方面就會減低吸引力，大家 (chowky 是指股東) 都會對於這個有十分大的憧憬。

APPLE 這次目的是想discourage developer write once, deploy everywhere 的concept.
現在的情況上，問題不單止針對flash, 還有其他呢。

Apple isn’t looking to turn away applications made in JavaScript. Solutions like PhoneGap should continue to work correctly however Unity, OpenPlug ELIPS, MonoTouch, and XMLVM are all question marks. I’ll go out on a limb and guess that Apple won’t be too restrictive with these other cross compilers.

不過，如果造得太過份會引來控告，會指monopoly。上次google voice app都已經搞到引來FCC 調查呢。

後補一句，iphone 的development 是十分痛苦的一件事。因為是太low-level 的關係，所以一定沒有flash 這麼容易寫的呢~相對來說，所以如果允許flash 的話，objective-c 的developer 就會受到很大的問題 (不過識objective-c 的都應該會識寫flash 呢)

Source: http://multitouchup.com/apple-is-changing-their-terms-of-service-3-days-prior-to-cs5-launch/

Avatar 幕後製作軟件：Adobe CS4

chowky 雖然平時很少用到after effect，photoshop 就經常要接觸到，要做到這種程度的cg….原來photoshop 都是可以做到的….很難以致信呢～

連荷理活的的大製作都是利用了adobe。。。多媒體市場應該都是adobe 是leader 呢.

Source: http://hotjetso.com/viewthread.php?tid=3704

Omniture 是一家在美國上市，專門做 web /online business analysis，當然是為enterprise 做分析~。

chowky 當然未有這樣的好運去看看他們的products & services。不過他是market leader 呢~~

adobe 主要收購的原因，當然要加入adobe ecosystem 的下游部份 (分析及改良)。這樣，可以一體化下遊業務，連分析的部份都可以作為另一個收入來源，chowky 一直以來認為單純的programming 不太value-added，分析的部份反而更能增值。

這個舉動，非常有遠見，能夠方快捷地integrate 分析的部分，分析就一直都是最高profit margin 的行業。
而且可以令adobe ecosystem 更完整。這個deal 怎說都是抵的。

Source: http://www.adobe.com/aboutadobe/invrelations/adobeandomniture.html

現在，應該會是Flash Player / Acrobat Reader (果然是樹大招風)

先看看2008 的targeted attacks ，就會知道acrobat reader 都差不多已佔有30%。

(Credit:F-Secure)

2009 年的更令人震驚。

(Credit: F-Secure)

差不多已經有50% 都是向著acrobat reader 而做的。

Those scary statistics prompted F-Secure researcher Mikko Hypponen, chief research officer at F-Secure, to urge Adobe Reader users to switch to an alternative PDF reader at the RSA show in April.

叫user要轉alternative pdf reader?….看來adobe pdf 的問題真的愈來愈多了。

“I’d like to think that they would start realizing that they can use security as a selling point, but it took Linux to get Microsoft to do that. They felt they had competition,” he said. “Is there a Linux waiting to affect Adobe?”

上面的文章很有意思，正因為linux 以安全性來做selling point (當然又sell 到人先得la)，迫使window 要patching 方面要做得更快。

但是，對於adobe來說，跟本就可以算是無對手，至少 chowky 不認為silverlight能夠對flash player構成competition。

Source: http://news.zdnet.com/2100-9595_22-329118.html

Acrobat Connect Professional是非比尋常的，一下篇會簡單介紹一下，所有chowky 應為有潛質 ( 當然chowky 也不是全部知道 )

Collaboration Solution (Winner: Adobe Acrobat Connect Professional)

Nominate from groupware, real-time conferencing and collaboration, and digital communities.

連india 的developer都是認為coldfusion 是比較好的

Web Development (Winner: Adobe ColdFusion)

Nominate from web development and deployment tools that are helping developers and designers push the boundaries of the web.

這部份，flex 在jquery, spring, apache struct 這些common 的framework 中取得award，chowky 在web developement都是採用jquery的，雖然沒有develop java，但知道現在最common 的java framework 是spring。

Frameworks (Winner: Adobe Flex)

Nominate from across the several libraries, components, and frameworks that are part of every developers treasure chest.

Source: http://sujitreddyg.wordpress.com/2009/04/27/adobe-sweeps-gids-2009-awards/

需要prototyping原因

1. Prototypes 令出來的design更好
文章中提及apple 都有利用prototype

It is no coincidence that Apple, a company with a significant commitment to design, is also renowned for its reliance on prototyping. According to Leander Kahney, a journalist who has followed Apple closely:

“It’s a process where they discover the product through constantly creating new iterations. A lot of companies will do six or seven prototypes of a product because each one takes time and money. Apple will do a hundred—that’s how many they did of the MacBook. Steve Jobs doesn’t wake up one morning and there’s a vision of an iPhone floating in front of his face. He and his team discovered it through this exhaustive process of building prototype after prototype.” (See iPhone pre-launch: Looking “Inside Steve’s Brain”.)

Another important benefit is that prototyping helps designers fail faster. It is rarely the case that the first answer that occurs to someone is really the best solution.

2. Prototypes 促進溝通

chowky 十分認同!除非有了實在的prototype，否則其他users 不擅於由幾幅圖畫去幻想interaction．

Interaction design is about much more than just having good ideas—it’s about expressing a vision, working with people to chart a path forward, and then ultimately executing on that vision. This means that designers have to convey the ideas in their heads to others. One of the most challenging things about this is the fact that while designers are quite skilled at inferring the behaviors of a whole system from a few flat images of a user interface, most other people are not.

“Many clients will have difficulty understanding a design until they see and use the prototype. Like all the other models and diagrams, it is a tool for communicating. Prototypes communicate the message, ‘this is what it could be like’.” (Dan Saffer, Designing for Interaction, p. 114.)

３．　Prototypes 令ｕｓｅrs可以親身試驗，使ｕｓｅｒ可以評價輸入方式和可用性

Others, including myself, find user feedback to be most useful when people are responding to something that looks and acts like a finished product.

４．　Prototypes help assess technical feasibility and reduce development time

Although this kind of prototyping can start to bleed into a technical proof of concept, this isn’t always a bad thing. It’s not just about figuring out the hypothetically ideal experience for your user audience, but more importantly, it’s about figuring out the ideal experience that can actually be delivered to that audience, given a certain technical environment and development timeline.

Delivering technically infeasible designs to your development team is the equivalent to giving someone driving directions to a dead end. They are pretty much guaranteed to be late, if they arrive at all. First they will try to build what you’ve delivered, discover the impasse, and then be forced to find a new route. This adds significant time to what is already likely to be an aggressive development timeline.

If you’ve designed hundreds of web applications and you’re not pushing the envelope in terms of interaction idioms, you probably have a pretty good idea about what is and what is not technically possible. In this case, prototyping may not be necessary.

對於新的ｔｅｃｈｎｏｌｏｇｙ，最好都是先造一個ｐｒｏｏｆ-of-concept的prototype，否則，非常困難evaluate time frame.

However, if you’re working in a new technology, or trying to invent input or display mechanisms, building a proof-of-concept prototype can be a very wise move, especially if the development team would also benefit from the creation of a prototype.

常用的prototying 方法
1. Storyboarded scenarios
2. Paper prototypes (and crude physical models)
3. Clickable prototypes

Source: http://www.adobe.com/devnet/fireworks/articles/cooper_prototyping.html

在developer立場，flex 對亦非常吸引，這個新興的領域，看來有很多發展空間，對developer而言，無疑是值得花時間學習的方向。

https://freeriatools.adobe.com/learnflex/?PID=1225267