Lab of Chowky » three screen report http://lab.chowky.com 分享ＩＴ技術 Sun, 01 Jan 2012 06:13:57 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Social Web Site 調查 http://lab.chowky.com/2009/06/social-web-site-%e8%aa%bf%e6%9f%a5/?utm_source=rss&utm_medium=rss&utm_campaign=social-web-site-%25e8%25aa%25bf%25e6%259f%25a5 http://lab.chowky.com/2009/06/social-web-site-%e8%aa%bf%e6%9f%a5/#comments Wed, 03 Jun 2009 15:50:28 +0000 Chowky http://lab.chowky.com/?p=603 Chowky 見到…facebook yoy %  升了700%…看來真是多了很多人花時間在facebook。

不過，是否能夠convert 人流=> 現金流，就要看看facebook 近來的改變是怎樣，近來亦有人入股facebook，看來facebook 改變的進度會比想像中快。

Top 10 Social Networking and Blog Sites Ranked by Total Minutes for April 2009 and Their Year-over-Year Percent Growth (U.S., Home and Work)

RANK Site Apr-08 Total Minutes (000) Apr-09 Total Minutes (000) Year-over-Year
% Growth
1 Facebook 1,735,698 13,872,640 699
2 Myspace.com 7,254,645 4,973,919 -31
3 Blogger 448,710 582,683 30
4 Tagged.com 29,858 327,871 998
5 Twitter.com 7,865 299,836 3712
6 MyYearbook 131,105 268,565 105
7 LiveJournal 54,671 204,121 273
8 LinkedIn 119,636 202,407 69
9 SlashKey N/A 187,687 N/A
10 Gaia Online 173,115 143,909 -17
source: The Nielsen Company

While the popular consensus is that Facebook has become the top dog in the social networking space-April was the fourth month in a row that Facebook held the top spot in both unique visitors and total minutes-Myspace has been winning in one arena: online video. With 120.8 million video streams, Myspace.com was the No. 1 social networking destination when ranked by streams and total minutes spent viewing video. Myspace visitors spent 384 million minutes viewing video on the site, with an average of 38.8 minutes per viewer. In comparison, Facebook visitors spent only 113.5 million minutes viewing video in April, with an average of 11.2 minutes per video viewer.

這個方面的調查，有點奇怪，chowky 完全feel 不到facebook 有video streams的出現。

那麼，究竟為什麼要這樣比較呢?

Myspace Visitors Love Videos–Make it No. 1 Social Networking Site when Ranked by Video Streams

Unique Audience Composition Index by Age Group for Facebook and Myspace.com in April 2009 (U.S., Home and Work)

Demographic Group Facebook Composition Index Myspace.com Composition Index
2 – 11 46 43
12 – 17 95 134
18 – 24 106 143
25 – 34 127 133
35 – 49 123 119
55 – 64 86 63
65+ 59 42
source: The Nielsen Company

當然，這只表表u.s. 方面的數據。香港的情況應該完全不同，更不能代表中國。

同塲加映: Composition Index 是什麼?
一個數值用來比較relative to internet 的users within the country specified.
基值是100，例如chowky 想找找lab.chowky.com男性讀者的composition index. 如果是~200，代表比普通的website 大兩倍機會找到男性讀者。

Source: http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-on-facebook-up-700-but-myspace-still-tops-for-video/

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